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The Proto-Fuse project: methods to boost creativity for architects

Bhattacharya, Joydeep; Hakak, Alireza Mahdizadeh; Biloria, Nimish and Venhari, Armaghan Ahmadi. 2016. The Proto-Fuse project: methods to boost creativity for architects. International Journal of Design Creativity and Innovation, 4(3-4), pp. 206-221. ISSN 2165-0349 [Article]

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Abstract or Description

Human civilization can be ameliorated by human creativity. Innovation and progress of human civilization result from a change in our thinking patterns, thus, potentially transforming the present into a creative future. Accentuating the role of creativity in design even more than other disciplines pushes one to underpin the understanding of creativity as a key role player in architecture. Furthermore, by identifying the basic principles of our ingenuity/creativity, researchers might be able to enhance this ability in the future. The digital era allows for a new domain of architectural experience. It is assumed that new designs in virtual environments can be created that go beyond the mere accommodation of literal functions, and affect human experiences. This paper presents the role of a method developed by the authors: ‘Proto-Fuse’, experimented with, as an artwork for the survey of cognitive perception of humans, specifically targeting enhancement of spatial creativity. The logic behind this method is based on two psychological concepts: 1 – conceptual blending, 2 – tolerance of ambiguity. Two experimental projects were conducted for exploring the Proto Fuse method: (a) “unconventional virtual environments (UVEs)” to improve conceptual blending and (b) “Extracting local distance” to enhance tolerance of ambiguity.

The paper concludes with an implementation scenario of the Proto-Fuse method in the pedagogy of architecture and elaborates on the results of the projects and analysis of the feedbacks received during the project session.

Item Type:

Article

Identification Number (DOI):

https://doi.org/10.1080/21650349.2015.1021838

Keywords:

creativity, architecture, pedagogy, education, conceptual blending

Departments, Centres and Research Units:

Psychology

Dates:

DateEvent
2016Published
30 March 2015Published Online
17 February 2015Accepted

Item ID:

12124

Date Deposited:

16 Jul 2015 08:46

Last Modified:

30 Jan 2018 15:54

Peer Reviewed:

Yes, this version has been peer-reviewed.

URI:

http://research.gold.ac.uk/id/eprint/12124

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