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The Politics of Race in Cultural Distribution: Addressing Inequalities in British Asian Theatre

Saha, Anamik. 2017. The Politics of Race in Cultural Distribution: Addressing Inequalities in British Asian Theatre. Cultural Sociology, 11(3), pp. 302-317. ISSN 1749-9755 [Article]

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Abstract or Description

This article has two aims. Firstly, it challenges the assumption in both policy and media studies of race that increasing the number of minorities in the media will automatically lead to more diverse content. Secondly, it highlights how cultural distribution is a critical, yet under-researched, moment for racialised minorities working in the arts. Using a case study on ‘British Asian theatre’, the article problematises a particular cultural policy approach that emphasises the need to attract ‘new audiences’. While the emphasis on bringing marginalised audiences to the arts is welcome, this article argues that attempts to address racial inequalities in production and consumption in this way, reinforce rather than dismantle them.

Item Type:


Identification Number (DOI):


cultural industries, racial inequalities, British Asian, cultural production, creative labour, race and representation

Departments, Centres and Research Units:

Media and Communications


11 April 2017Accepted
13 July 2017Published Online
1 September 2017Published

Item ID:


Date Deposited:

20 Apr 2017 08:24

Last Modified:

08 May 2019 10:22

Peer Reviewed:

Yes, this version has been peer-reviewed.


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