Research Online

Logo

Goldsmiths - University of London

Exploring public discourses about emerging technologies through statistical clustering of open-ended survey questions

Stoneman, Paul; Sturgis, Patrick and Allum, Nick. 2012. Exploring public discourses about emerging technologies through statistical clustering of open-ended survey questions. Public Understanding of Science, 22(7), pp. 850-868. ISSN 0963-6625 [Article]

No full text available

Abstract or Description

The primary method by which social scientists describe public opinion about science and technology is to present frequencies from fixed response survey questions and to use multivariate statistical models to predict where different groups stand with regard to perceptions of risk and benefit. Such an approach requires measures of individual preference which can be aligned numerically in an ordinal or, preferably, a continuous manner along an underlying evaluative dimension – generally the standard 5- or 7-point attitude question. The key concern motivating the present paper is that, due to the low salience and “difficult” nature of science for members of the general public, it may not be sensible to require respondents to choose from amongst a small and predefined set of evaluative response categories. Here, we pursue a different methodological approach: the analysis of textual responses to “open-ended” questions, in which respondents are asked to state, in their own words, what they understand by the term “DNA.” To this textual data we apply the statistical clustering procedures encoded in the Alceste software package to detect and classify underlying discourse and narrative structures. We then examine the extent to which the classifications, thus derived, can aid our understanding of how the public develop and use “everyday” images of, and talk about, biomedicine to structure their evaluations of emerging technologies.

Item Type:

Article

Identification Number (DOI):

https://doi.org/10.1177/0963662512441569

Keywords:

biotechnology, discourses of science, public understanding of science

Departments, Centres and Research Units:

Sociology

Dates:

DateEvent
26 April 2012Published

Item ID:

23273

Date Deposited:

01 May 2018 14:46

Last Modified:

01 May 2018 14:46

Peer Reviewed:

Yes, this version has been peer-reviewed.

URI:

http://research.gold.ac.uk/id/eprint/23273

Edit Record Edit Record (login required)