The Rumor of Globalization: Globalism, Counterworks and the Location of Commodity

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Mukhopadhyay, Bhaskar. 2005. The Rumor of Globalization: Globalism, Counterworks and the Location of Commodity. Dialectical Anthropology, 29(1), pp. 35-60. ISSN 1573-0786 [Article]

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Abstract or Description

Abstract. This article seeks to document the vernacular perceptions of ‘globalization' in rural Bengal (India) and, in that connection, seeks to rethink some long-held western
notions concerning commodity, consumption, representation, the nature of sociality and the politics of democratic empowerment in the third-world. In the subaltern imaginary, images seem to play a crucial role conductive to empowerment. Also, far from resisting globalization and consumption, the rural poor seems to have assimilated these into their vernacular cosmology.

Keywords: Globalization, local/global, ‘commodity fetishism’, consumption, spectacle, simulacrum, gift, democracy, governance, ‘Subaltern Studies’, community, personhood.

Item Type:

Article

Identification Number (DOI):

https://doi.org/10.1007/s10624-005-4172-0

Keywords:

Globalization, local/global, commodity fetishism, consumption, spectacle, simulacrum, gift, democracy, governance, Subaltern Studies, community, personhood

Departments, Centres and Research Units:

Centre for Cultural Studies (1998-2017)

Dates: