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Social media,engagement,cross-media,synergy,Facebook
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10.1080/02650487.2018.1454703
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Taylor & Francis
International Journal of Advertising, 2018. doi:10.1080/02650487.2018.1454703
Social media
engagement
cross-media
synergy
Facebook
How advertising in offline media drives reach of and engagement with brands on Facebook
Hilde A. M. Voorveld
Theo Araujo
Stefan F. Bernritter
Edwin Rietberg
Rens Vliegenthart
Journal
International Journal of Advertising
Copyright 2018 Taylor & Francis
0265-0487
1759-3948
0
0
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10.1080/02650487.2018.1454703
https://doi.org/10.1080/02650487.2018.1454703
VoR
2018-04-19T21:30:13+05:30
Arbortext Advanced Print Publisher 10.0.1062/W Unicode
2018-09-12T10:32:34-07:00
2018-09-12T10:32:34-07:00
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