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Goldsmiths - University of London

Reframing trust, power and public relations in global financial discourses: Experts and the production of mistrust in life insurance

Bourne, Clea D.. 2013. Reframing trust, power and public relations in global financial discourses: Experts and the production of mistrust in life insurance. Public Relations Inquiry, 2(1), pp. 51-77. ISSN 2046-147X [Article]

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Abstract or Description

This study challenges the validity of a role for public relations (PR) as ‘trust strategist’ in global financial markets, by reframing trust, power and PR. The reframing takes place in three stages: First, by shifting the trajectory of PR research to focus on Giddens’s system trust theory, which, until now, has received little prominence in PR scholarship. Second, by drawing on Foucauldian perspectives to link system trust relations and power relations through discourse; revealing the strategies and practices used to produce trust in global discourses. Third, by locating PR activity within discursive moments of trust/mistrust production, repositioning PR as a ‘trust intermediary’ in global discourses.

Item Type: Article

Identification Number (DOI):

10.1177/2046147X12465280

Keywords:

Discourse, finance, mistrust, public relations, systems, trust strategist

Departments, Centres and Research Units:

Media and Communications
Research Office > REF2014

Dates:

DateEvent
January 2013Published

Item ID:

8389

Date Deposited:

09 Jun 2013 13:00

Last Modified:

27 Jun 2017 13:44

URI: http://research.gold.ac.uk/id/eprint/8389
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