Music, Brands, and Advertising: Testing what works.

Müllensiefen, Daniel and Baker, D. 2015. Music, Brands, and Advertising: Testing what works. In: K Bronner; R Hirt and C Ringe, eds. Audio Branding Yearbook 2014/2015. Nomos. ISBN 978-3-8487-1073-7 [Book Section]

No full text available

Item Type:

Book Section

Departments, Centres and Research Units:

Psychology

Dates:

DateEvent
2015Published

Item ID:

17198

Date Deposited:

17 Mar 2016 16:16

Last Modified:

04 Jul 2017 10:16

URI:

https://research.gold.ac.uk/id/eprint/17198

Edit Record Edit Record (login required)