Using clustering of rankings to explain brand preferences with personality and socio-demographic variables

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Müllensiefen, Daniel; Hennig, Christian and Howells, Hedie. 2017. Using clustering of rankings to explain brand preferences with personality and socio-demographic variables. Journal of Applied Statistics, pp. 1-21. ISSN 0266-4763 [Article]

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Official URL: https://doi.org/10.1080/02664763.2017.1339025

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Article

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https://doi.org/10.1080/02664763.2017.1339025