The Id Goes Shopping in Its Maidenform Bra: Navigating Gender Spheres in the Postwar “Dreams” Campaign

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Van den Bossche, Astrid. 2014. The Id Goes Shopping in Its Maidenform Bra: Navigating Gender Spheres in the Postwar “Dreams” Campaign. Advertising & Society Review, 15(2), pp. 1-31. ISSN 2475-1790 [Article]

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Official URL: http://muse.jhu.edu/article/548119

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Article

Identification Number (DOI):

https://doi.org/10.1353/asr.2014.0012