Evaluating the effect of China’s one-child on shopping behaviour of VFR tourists in tourism destinations

Lee, Maria Younghee; Hitchcock, Michael and Lai, Ivan K.W.. 2018. Evaluating the effect of China’s one-child on shopping behaviour of VFR tourists in tourism destinations. International Journal of Tourism Sciences, 18(4), pp. 255-268. ISSN 1598-0634 [Article]

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Abstract or Description

Parents have a tendency to spend what might be seen as excessive amounts of money on their only one-child offspring. Thus, the new surge of interest in the importance of the marketing of the one-child has led to an increased need for understanding the shopping behaviour of VFR (Visiting Friends and Relatives) tourists hosted by their single offspring. However, their economic significance has largely been overlooked in the field of tourism and it remains an under-researched area. This paper therefore helps to fill this gap by examining the effect of China’s one-child on shopping behaviour of VFR tourists in Macau as a tourism destination using a qualitative approach. The paper compares shopping behaviour in the places of origin and in the tourism destination of Macau to highlight the impact of China’s one-child on choice.

Item Type:

Article

Identification Number (DOI):

https://doi.org/10.1080/15980634.2018.1551311

Keywords:

China’s one-child, one child, China, VFR (Visiting Friends and Relatives) tourists, shopping behaviour, Macau, retail

Departments, Centres and Research Units:

Institute for Cultural and Creative Entrepreneurship (ICCE)

Dates:

DateEvent
30 March 2018Submitted
11 November 2018Accepted
1 December 2018Published Online

Item ID:

25332

Date Deposited:

28 Mar 2019 10:56

Last Modified:

16 Sep 2019 15:23

Peer Reviewed:

Yes, this version has been peer-reviewed.

URI:

http://research.gold.ac.uk/id/eprint/25332

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