Second Selves: Auto/Biography, Figuration and the Financial Subject

Rosamond, Emily. 2018. 'Second Selves: Auto/Biography, Figuration and the Financial Subject'. In: Tenth Critical Finance Studies Conference. University of Gothenburg, Sweden 9-11 August 2018. [Conference or Workshop Item]

[img]
Preview
Text
Rosamond CFS Proposal 2018 (4).pdf

Download (39kB) | Preview

Abstract or Description

Some recent financial advertising campaigns have insisted that credit scores comprise secondary ‘autobiographies’ – or even second selves – that shadow contemporary subjects. ‘A credit history is your financial autobiography,’ proclaims the financial advice website Think Glink. A recent Experian ad campaign features a pair of similar-looking characters labelled ‘Dan’ and ‘Dan’s Data Self.’ ‘Get to know your Data Self’, the ads recommend: the version of ‘you’ seen by banks and credit card companies. How does this image of the doubled self respond to current financial developments, and reposition the ever-shifting boundaries between the alienable and inalienable aspects of financial subjects? Drawing on theories of surveillance capitalism, human capital, racial capitalism and literary constructions of financial subjectivity, this paper argues that the doubled, financial self of Experian and Think Glink embodies the tension between autobiography and automated biography (auto-biography) fundamental to surveillance-capitalist subjectivity. The doubled self makes palpable, and attempts to resolve, the contradiction between the inalienable, autobiographic self and the alienation of the self as an auto-biographical product. This tension has deep roots, both in literary constructions of the financial subject, and in the histories of financial experimentation on so-called ‘surplus subjects’. By picturing a doubled, creditworthy ‘self’, Experian and Think Glink imagine creditworthiness as both integral to the self – reconfigured from its very rehashed habits – and alienable from it: a doubling that is, indeed, both alienated and privileged.

Item Type:

Conference or Workshop Item (Paper)

Keywords:

Credit history, Credit scores, Autobiography, Automated biography, Surveillance, Capitalism

Related URLs:

Departments, Centres and Research Units:

Visual Cultures

Dates:

DateEvent
15 April 2018Accepted
9 August 2018Completed

Event Location:

University of Gothenburg, Sweden

Date range:

9-11 August 2018

Item ID:

25556

Date Deposited:

16 Jan 2019 16:42

Last Modified:

29 Apr 2020 17:05

URI:

http://research.gold.ac.uk/id/eprint/25556

View statistics for this item...

Edit Record Edit Record (login required)