Single Ladies, Plural: racism, scandal and “authenticity” within the multiplication and circulation of online dance discourses

Tools

Thomas, Philippa. 2012. Single Ladies, Plural: racism, scandal and “authenticity” within the multiplication and circulation of online dance discourses. In: Melissa Blanco Borelli, ed. The Oxford Handbook of Dance and the Popular Screen. Oxford: Oxford University Press, pp. 289-303. ISBN 9780199897827 [Book Section]

Preview

Text
Thomas_BlancoBorelli_OHB_Dance_Ch17.pdf - Accepted Version
Available under License Creative Commons Attribution Non-commercial.
Download (272kB) | Preview

Official URL: http://www.oxfordhandbooks.com/view/10.1093/oxford...

Abstract or Description

This chapter seeks to explore how cultural texts disseminated online are made and remade, challenged and championed by audiences, with the mutability inherent to all texts becoming highly visible in this environment. The entry point of this inquiry is the music video accompanying Beyoncé Knowles’s 2008 hit Single Ladies (Put a Ring on It), which quickly became an Internet phenomenon, spawning numerous homages, parodies, and reinterpretations. Additionally, this popular cultural phenomenon was the subject of a social media scandal invoking issues of racism, “authenticity,” appropriation, the democratization of technology, and “expert knowledge.” This chapter will touch on a few key moments of online engagement with this event in order to try to flesh out the tangled politics inherent in cultural consumption, participation, and online identity building.

Item Type:

Book Section

Identification Number (DOI):

https://doi.org/10.1093/oxfordhb/9780199897827.001.0001