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Items Authored/Edited by Prabhu, Jaideep

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Molner, Sven; Prabhu, Jaideep and Yadav, Manjit. 2019. Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early Stage Technologies. Journal of Marketing, 83(2), pp. 37-61. ISSN 0022-2429 [Article]

This list was generated on Fri Mar 12 03:24:53 2021 GMT.