The MNC as Cultural Translator: Interpreting Difference in Contexts of Diversity and Inclusion

Maitland, Sarah; Tietze, Susanne and Heath, David. 2022. The MNC as Cultural Translator: Interpreting Difference in Contexts of Diversity and Inclusion. Bulletin of the Society of Humanities Kanto Gakuin University, ISSN 2189-8987 [Article] (Forthcoming)

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Abstract or Description

Purpose
This paper brings Translation Studies and Language-Sensitive International Business Studies into sustained and in-depth critical conversation through an investigation into how MNCs represent and culturally translate discourses of diversity and inclusion (D&I).

Design/methodology/approach
A conceptual paper grounded in a discrete textual analytical investigation of MNC approaches to D&I. The authors use a sceptical interpretive perspective to examine D&I video content published on MNC group websites.

Findings
The study points towards the imposition of a common corporate language as an act of mediation on the part of parent companies. D&I discourse remains ill-defined and ambiguous and attempts to reach multiple audiences simultaneously. While the primary audience appears to be one of potential job applicants, the use of language also demonstrates a certain sensitivity to the needs and expectations of business-facing audiences, including customers, investors and shareholders.

Originality/value
Interdisciplinary in character, this paper employs the concept of cultural translation as a critical lens through which to demonstrate how positional power shapes the representation of D&I discourse published on MNC websites. By extending understandings of the role and value of cultural translation in an MNC setting, the authors demonstrate the value of continued expansion of the field through enhanced comparative analysis of MNC self-perception with regard to D&I, versus published representations of the same.

Item Type:

Article

Additional Information:

Please note that this article is a draft version to be submitted for publication in the Bulletin of the Society of Humanities Kanto Gakuin University.

Keywords:

MNCs, cultural translation, diversity, inclusion.

Departments, Centres and Research Units:

English and Comparative Literature

Dates:

DateEvent
7 February 2022Submitted

Item ID:

31381

Date Deposited:

07 Feb 2022 10:50

Last Modified:

08 Feb 2022 18:27

URI:

https://research.gold.ac.uk/id/eprint/31381

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