Importance–performance analysis in tourism: A framework for researchers

Lai, Ivan Ka Wai and Hitchcock, Michael. 2015. Importance–performance analysis in tourism: A framework for researchers. Tourism Management, 48, pp. 242-267. ISSN 0261-5177 [Article]

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Abstract or Description

Importance–performance analysis (IPA) is extensively used in hospitality and tourism research because of its simplicity. However, due to the lack of critical statistical analysis, the traditional IPA framework is compromised by serious reliability and validity issues. Although many researchers have tried to address these problems, a comprehensive framework to guide researchers through the various stages of IPA is still needed. This study offers a research framework and a straightforward guide for the use of IPA. Experimental surveys are conducted to validate the proposed research framework.

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Identification Number (DOI):


Importance–performance analysis; Research framework; Hospitality and tourism

Departments, Centres and Research Units:

Institute for Cultural and Creative Entrepreneurship (ICCE)


June 2015Published

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Date Deposited:

10 Feb 2015 14:51

Last Modified:

27 Jun 2017 11:17

Peer Reviewed:

Yes, this version has been peer-reviewed.


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