Fashion Culture, Creative Work, Female Individualisation

McRobbie, Angela. 2002. Fashion Culture, Creative Work, Female Individualisation. Feminist Review, 71, pp. 52-62. ISSN 0141-7789 [Article]

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Abstract or Description

This article explores some of the key dynamics of the UK fashion sector as an example of a post-industrial, urban based, cultural economy comprising of a largely youthful female workforce. It argues that the small scale, independent activities which formed the backbone of the success of British fashion design as an internationally recognized phenomenon from the mid 1980s to the mid 1990s, represented a form of female self-generated work giving rise to collaborative possibilities and co-operation. However without an effective lobby or association (despite the expansion of the fashion media) and under conditions of rapid individualization and in an increasingly harsh climate of neo-liberalization, this creative economy has been overtaken and virtually demolished by the joint forces of a re-vitalized high street fashion culture and the aggressive presence of corporate fashion (|[lsquo]|Prada-ization|[rsquo]|). While the UK government celebrates the growth of the cultural economy, it also overlooks the processes making the livelihoods of its predominantly female workforce either untenable or else requiring de-specialization and |[lsquo]|multi-tasking|[rsquo]|.

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Departments, Centres and Research Units:

Media, Communications and Cultural Studies



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26 Oct 2015 16:16

Last Modified:

27 Jun 2017 14:44

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Yes, this version has been peer-reviewed.


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