The Role of Intuition in the Generation and Evaluation Stages of Creativity

Pétervári, Judit; Osman, Magda and Bhattacharya, Joydeep. 2016. The Role of Intuition in the Generation and Evaluation Stages of Creativity. Frontiers in Psychology, 7, 1420. ISSN 1664-1078 [Article]

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Abstract or Description

Both intuition and creativity are associated with knowledge creation, yet a clear link between them has not been adequately established. First, the available empirical evidence for an underlying relationship between intuition and creativity is sparse in nature. Further, this evidence is arguable as the concepts are diversely operationalized and the measures adopted are often not validated sufficiently. Combined, these issues make the findings from various studies examining the link between intuition and creativity difficult to replicate. Nevertheless, the role of intuition in creativity should not be neglected as it is often reported to be a core component of the idea generation process, which in conjunction with idea evaluation are crucial phases of creative cognition. We review the prior research findings in respect of idea generation and idea evaluation from the view that intuition can be construed as the gradual accumulation of cues to coherence. Thus, we summarize the literature on what role intuitive processes play in the main stages of the creative problem-solving process and outline a conceptual framework of the interaction between intuition and creativity. Finally, we discuss the main challenges of measuring intuition as well as possible directions for future research.

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This research was supported by the Queen Mary University of London. JB was partially supported by the European Commission (Grant Agreement No. 612022). This publication reflects the views only of the authors, and the funders cannot be held responsible for any use that may be made of the information contained therein.


idea generation, evaluation, creativity, intuitive judgment, intuition

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20 September 2016Published
5 September 2016Accepted

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21 Nov 2016 12:28

Last Modified:

03 Aug 2021 15:05

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Yes, this version has been peer-reviewed.


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