Teaching Arts Management: Where Did We Lose the Core Ideas?

Brkić, Aleksandar. 2010. Teaching Arts Management: Where Did We Lose the Core Ideas? The Journal of Arts Management, Law, and Society, 38(4), pp. 270-280. ISSN 1063-2921 [Article]

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Abstract or Description

In light of the need to start clearing the methodological confusion in the field of arts management, this article provides a critical overview of the teaching curricula in the field. Distinction is made between programs that copy directly from business management; programs that focus on the technological process of producing an artwork (usually run by practitioners); those that interlink cultural management and cultural policy (highlighting the role of public governance as a higher principle); and programs that focus on an entrepreneurial approach to arts management, connecting it to issues of creativity and innovation. The author calls for clear goals to educate administrators and arts or cultural managers. The suggestion is made to follow what I call the Janus syndrome: looking toward managerial and economic realities but primarily focusing on the arts—the aesthetic and the social aspects of the field. A question is raised about the position of art in arts management curricula, as well as the organization of undergraduate and postgraduate studies in the field.

Item Type:


Identification Number (DOI):

https://doi.org/10.3200/ JAML.38.4.270-280

Departments, Centres and Research Units:

Institute for Cultural and Creative Entrepreneurship (ICCE)


7 August 2010Published Online

Item ID:


Date Deposited:

27 Jun 2017 16:06

Last Modified:

29 Apr 2020 16:28

Peer Reviewed:

Yes, this version has been peer-reviewed.



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