APG Noisy Thinking - Why did we stop thinking beyond next week?

Orgs, Guido. 2016. APG Noisy Thinking - Why did we stop thinking beyond next week?. [Professional Activity]

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Abstract or Description

Noisy Thinking is back on 18th October and this time we’re asking questions about long and short term thinking. The IPA and Peter Field’s excellent report suggests a shift to short-termism and a drop in budgets in the wake of the global economic crisis are eroding the link between creativity and effectiveness. Digital and social channels encourage iterative strategy and a focus on the here and now. How are our brains responding to this change? What has happened to our attention span? Is it true that we’re stuck in the short term, and if so what can we do about it?

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Professional Activity


advertising planning, brand planning, careers in planning, social media, strategy

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Date Deposited:

03 Jan 2018 16:26

Last Modified:

29 Apr 2020 16:42



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