When sorry is not an option: CSR reporting and ‘face work’ in a stigmatised industry – A case study of Barrick (Acacia) gold mine in Tanzania

Lauwo, S; Kyriacou, Orthodoxia and Otusanya, Olatunde Julius. 2020. When sorry is not an option: CSR reporting and ‘face work’ in a stigmatised industry – A case study of Barrick (Acacia) gold mine in Tanzania. Critical Perspectives on Accounting, 71, 102099. ISSN 1045-2354 [Article]

Manuscript- Fourth Revision - Accepted (2).pdf - Accepted Version
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (727kB) | Preview

Abstract or Description

This paper investigates how a stigmatised company mobilised accounting, particularly CSR reporting, to manage a crisis of legitimacy and spoiled identity following a series of social and environmental crises. Specifically, it uses Goffman’s (1959, 1963) writings on stigma and presentation of self and Benoit’s (1995) image restoration theory to explore how a large mining company in Tanzania used various strategic responses in striving to distance and dissociate itself from the attached ‘stigma’. The evidence shows that, in response to attacks from pressure-group organisations, rather than apologising for the social and environmental crises, the company was preocupied with ‘defensive stigma management’ strategies, including denial and refocusing attention, evading responsibility, image bolstering, excuses and dissociation. Drawing on our findings, we argue that, rather than making the effects of stigma more visible, accounting and CSR disclosures were mobilised to conceal the threats of stigma, manage the legitimacy crisis and repair spoiled identity. This study moves beyond the current focus on legitimacy in the extant CSR reporting literature, by bringing in the concept of organisational stigma to examine stigma management strategies implemented by a company operating in a stigmatised industry to avoid, reduce or minimise its audiences’ disapproval.

Item Type:


Identification Number (DOI):



Benoit, Goffman, stigma, image repair, mining industry, CSR discourse, Tanzania

Departments, Centres and Research Units:

Institute of Management Studies


28 July 2019Accepted
13 August 2019Published Online
September 2020Published

Item ID:


Date Deposited:

29 Jul 2019 11:59

Last Modified:

04 Aug 2021 04:24

Peer Reviewed:

Yes, this version has been peer-reviewed.



View statistics for this item...

Edit Record Edit Record (login required)