Let them eat cake!

Samson, Audrey and Gallardo, Francisco. 2017. 'Let them eat cake!'. In: 2017 ACM SIGCHI Conference on Creativity and Cognition. Singapore, Singapore 27-30 June 2017. [Conference or Workshop Item]

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Abstract or Description

Let them eat cake!' is a food-led event serving an edible imaginary of a Facebook profile. In early 2012, Facebook conducted massive scale emotional contagion by manipulating the emotional expressions in the News Feeds of 689,003 users. This exemplifies how the governability and the biopolitics of everyday life flow through the many layers of shared images, liked videos, protocols, and hyperlinks, all orchestrated by the Facebook News Feed algorithm. 'Let them eat cake!' proposes a gustatory experience to the visitor, a cake imagined with synthetic DNA encoded from a user's Facebook profile data. The profile's data categories (Ad Topics, Facial Recognition Data, Friends, Followers, Likes, and Political Views) are transposed into cake layers, with an absurd twist that reflects the algorithms agency. Ultimately the work explores innovative forms of engagement with complex socio-technical assemblages.

Item Type:

Conference or Workshop Item (Paper)

Identification Number (DOI):


Additional Information:

Authorship of the paper is credited to Audrey Samson, Francisco Gallardo and FRAUD. FRAUD is a duo of artist-researchers (Audrey Samson & Francisco Gallardo).


Taste, Metabolism, Algorithm, Biopolitics, Food-led art, DNA, Data storage, Archive, Social media

Departments, Centres and Research Units:



22 June 2017Published

Event Location:

Singapore, Singapore

Date range:

27-30 June 2017

Item ID:


Date Deposited:

11 Dec 2019 13:42

Last Modified:

11 Dec 2019 14:03



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