Bhattacharya, Bhaswati and Donner, Henrike, eds. 2020. Globalising Everyday Consumption in India: History and Ethnography. Abingdon: Routledge. ISBN 9780367178529 [Edited Book]

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Abstract or Description

This volume brings together historical studies and ethnography that chart the emergence and contemporary reality of Indian consumer identities. Moving from the beginning of advertising to elites, through the state-led creation of mass markets during the post-independece period, the volume covers genealogy and current social life of commodities and the way they relate to imaginations of modernity and citizenship in contemporary India.

Item Type:	Edited Book
Departments, Centres and Research Units:	Anthropology
Date:	21 December 2020
Item ID:	29107
Date Deposited:	29 Jul 2020 09:28
Last Modified:	10 Aug 2021 16:32
URI:	https://research.gold.ac.uk/id/eprint/29107

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