Globalising Everyday Consumption in India: History and Ethnography

Bhattacharya, Bhaswati and Donner, Henrike, eds. 2020. Globalising Everyday Consumption in India: History and Ethnography. Abingdon: Routledge. ISBN 9780367178529 [Edited Book]

No full text available

Abstract or Description

This volume brings together historical studies and ethnography that chart the emergence and contemporary reality of Indian consumer identities. Moving from the beginning of advertising to elites, through the state-led creation of mass markets during the post-independece period, the volume covers genealogy and current social life of commodities and the way they relate to imaginations of modernity and citizenship in contemporary India.

Item Type:

Edited Book

Departments, Centres and Research Units:



21 December 2020

Item ID:


Date Deposited:

29 Jul 2020 09:28

Last Modified:

10 Aug 2021 16:32


Edit Record Edit Record (login required)