Creating a blueprint for UK competitiveness

Brauer, Chris; Fotopoulou, Eurydice; Barth, Jennifer and Ahsan, Areej. 2020. Creating a blueprint for UK competitiveness. Technical Report. Microsoft UK. [Report]

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Abstract or Description

A new model of competitiveness devised by Dr Chris Brauer at Goldsmiths, University of London in partnership with Microsoft finds that nearly half (46%) of British organisations fall into the worst performing category, posing a real threat to UK prosperity.

As organisations rally from the impact of COVID-19, and prepare for Brexit, now is not the time for Britain to fall behind in the competitiveness stakes.

But there is a way through. If firms make incremental changes now to attract the right skills, talent, tech and leadership, our model predicts an immediate £48 billion boost to the UK economy.

But how? What must you do to transform? How can you drive sustainable growth?

This new report from Microsoft, its customers, and some of the brightest minds across UK enterprise and academia, helps to answer these most vital questions.

Item Type:

Report (Technical Report)

Additional Information:

The research included in this report was conducted by Microsoft in partnership with Dr Chris Brauer, Director of Innovation, Goldsmiths, University of London in summer and autumn 2020. The core team of economists, psychologists, data scientists and social scientists included Research Director Dr Jennifer Barth, Dr Eurydice Fotopoulou; and Areej Ahsan.


digital transformation, Covid-19, digital economy

Departments, Centres and Research Units:

Institute of Management Studies


13 October 2020

Item ID:


Date Deposited:

01 Dec 2020 14:55

Last Modified:

01 Dec 2020 14:55


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