Our Platformised Future

Bourne, Clea D.. 2022. Our Platformised Future. In: Joanna Zylinska, ed. The Future of Media. London: Goldsmiths Press, pp. 99-110. ISBN 9781913380144 [Book Section]

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Abstract or Description

This chapter considers the platformised future of media work affecting all media and communication professions, both old and new. The chapter first maps the contours of digital platforms, before outlining their jurisdictional battles with media publishers, and with the promotional industries. The chapter then shifts the discussion to the challenges facing individual media workers and the impact of datafication on their professional aspirations and pursuits.
In exploring the shifting sands of media work the chapter poses this question: Where do the professional boundaries lie in the platformised future of media work?

Item Type:

Book Section


algorithmic logic, content creation, digital platforms, media work

Departments, Centres and Research Units:

Goldsmiths Press
Media, Communications and Cultural Studies


2 July 2021Accepted
March 2022Published

Item ID:


Date Deposited:

12 Jul 2021 08:39

Last Modified:

11 May 2022 12:21



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