Do You Approach Positive Events or Do They Approach You? Linking Event Valence and Time Representations in a Dutch Sample

Loermans, Annemijn C.; de Koning, Björn B. and Krabbendam, Lydia. 2021. Do You Approach Positive Events or Do They Approach You? Linking Event Valence and Time Representations in a Dutch Sample. Journal of Cognition and Culture, 21(3-4), pp. 331-345. ISSN 1567-7095 [Article]

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Abstract or Description

In order to think and talk about time, people often use the ego- or time-moving representation. In the ego-moving representation, the self travels through a temporal landscape, leaving past events behind and approaching future events; in the time-moving representation, the self is stationary and temporal events pass by. Several studies contest to the psychological ramifications of these two representations by, inter alia, demonstrating a link between them and event valence. These studies have, however, been limited to English speakers, even though language has been found to affect time representation. The present study therefore replicated Margolies and Crawford’s (2008) experiment on event valence and time representation amongst speakers of Dutch. Unlike Margolies and Crawford (2008), we do not find that positive valence leads to the endorsement of an ego-moving statement. Future studies will need to determine the ways through which language might moderate the relation between event valence and time representation.

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Additional Information:

This research was supported by a VICI grant from the Netherlands Organization for Scientific Research (NWO) awarded to Lydia Krabbendam (Grant No.453-11-005).


time representation; valence; ego-moving; time-moving; affective embodiment

Departments, Centres and Research Units:

Institute of Management Studies


14 October 2021Published Online
19 August 2019Accepted

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Date Deposited:

10 Jan 2022 16:20

Last Modified:

17 Jan 2022 14:32

Peer Reviewed:

Yes, this version has been peer-reviewed.


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