Public Relations and the Digital: Professional Discourse and Change

Bourne, Clea D.. 2022. Public Relations and the Digital: Professional Discourse and Change. Cham, Switzerland: Palgrave Macmillan. ISBN 9783031139550 [Book]

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Abstract or Description

This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism – and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.

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Departments, Centres and Research Units:

Media, Communications and Cultural Studies


30 September 2022

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Date Deposited:

21 Jul 2022 11:47

Last Modified:

03 Oct 2022 14:33


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