A Big Picture Approach to (C)SR: Where are We Now?

Hemingway, Christine A.. 2019. A Big Picture Approach to (C)SR: Where are We Now? In: Michael Schwartz; Howard Harris and Debra R. Comer, eds. The Next Phase of Business Ethics: Celebrating 20 Years of REIO. Bingley: Emerald Publishing Limited, pp. 15-32. ISBN 9781838670054 [Book Section]

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Abstract or Description

My approach comprises two main points. I begin by reiterating my proposed argument that corporate social responsibility develops within organisations, over time, in four general phases and that practitioner attitudes are moving away from the dominant phase of social responsibility (SR) as public relations activity (Hemingway, 2013). The financial crash of 2008 was the catalyst for this marked gear shift in the awareness of organisational ‘ethics’ and ‘morality’ (SR) that was previously confined to the concerns of the business ethics scholars. Second, I contend that the legitimacy and credibility of SR in business schools is lagging behind that shift due to misunderstandings about its relevance, the obsession with performance metrics and a lack of political will in some cases. In the final part of this article, I suggest ways forward for research, teaching and practice.

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'This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact permissions@emerald.com'


Business ethics, Business schools, CSR, Organizational learning, Pragmatism, Values

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Institute of Management Studies


4 September 2019Published

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Date Deposited:

25 Aug 2022 12:42

Last Modified:

25 Aug 2022 12:42



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