Discourse analysis to understand unindicated co-conspirators and revelation of undisclosed co-authors

Kapoor, Vikram and Belk, Russell. 2023. Discourse analysis to understand unindicated co-conspirators and revelation of undisclosed co-authors. SAGE Research Methods: Business and Management, London. [Other]

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Abstract or Description

In this case study, we discuss the analysis and some of the often-shrouded aspects of the review process in the context of our recently published Journal of Public Policy & Marketing paper on consumers’ religious ritual changes during the COVID-19 pandemic. Observing changes in four Hindu religious rituals in India during the lockdown and the analysis of the data related to those observations revealed the significance of several aspects, such as the different parties having control over ritual changes, the instigators of ritual modification, and the benefits these adaptations brought to ritual participants and to society in general. Although the findings provide provocative insights into the phenomenon, in this case study, we focus here on the discourse analysis approach that helped us gain an understanding of the phenomenon of ritual change during uncertain times and underline the role of the media in disseminating and amplifying cultural representations. We begin the case study with a project overview and frame the context of ritual changes amidst the ongoing pandemic. We then proceed to address five key issues: we define discourse analysis, discuss Carvalho’s (2000) approach to discourse analysis as employed in our study, articulate why we chose a discourse analysis approach over a content analysis approach, illuminate some of the behind-the-scenes decisions and dynamics of the review process, and describe the study’s emergent course, including the role of the reviewers in our manuscript development.

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Departments, Centres and Research Units:

Institute of Management Studies


21 March 2023

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Date Deposited:

31 Oct 2022 16:41

Last Modified:

27 Feb 2024 11:50



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