Family Responses to Resource Scarcity

Hosany, A R S and Hamilton, R W. 2023. Family Responses to Resource Scarcity. Journal of the Academy of Marketing Science, 51(6), pp. 1351-1381. ISSN 0092-0703 [Article]

Hosany-Hamilton2022_Article_FamilyResponsesToResourceScarc.pdf - Published Version
Available under License Creative Commons Attribution.

Download (1MB) | Preview

Abstract or Description

Resource scarcity, manifested through limited time, money or space, is a prevalent aspect of family life. Drawing on depth interviews with 30 families from diverse demographic backgrounds, this study develops a framework to demonstrate how families respond to resource scarcity. Our research examines how multi-dimensional, concurrent and/or consecutive life events, such as job changes, house moves, or childbirth, create a mismatch between available and required resources to trigger situational resource scarcity. We identify different patterns of adjustments in consumption and resource investment over time, based on families’ chronic resources and reliance on support networks. Notably, the greater flexibility afforded by multiple family members is constrained by collective goals, domains of control, tensions and negotiations.

Item Type:


Identification Number (DOI):


resource scarcity, life events, family consumption, family decision-making, consumption adjustment, resource investment

Departments, Centres and Research Units:

Institute of Management Studies


29 May 2022Accepted
30 June 2022Published Online
November 2023Published

Item ID:


Date Deposited:

02 Dec 2022 18:04

Last Modified:

22 Nov 2023 14:32

Peer Reviewed:

Yes, this version has been peer-reviewed.


View statistics for this item...

Edit Record Edit Record (login required)