Social networks and serendipitous desire

Rosamond, Emily. 2023. Social networks and serendipitous desire. In: Amin Samman and Earl Gammon, eds. Clickbait Capitalism: Economies of Desire in the Twenty-First Century. Manchester: Manchester University Press, pp. 98-115. ISBN 9781526168160 [Book Section]

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Abstract or Description

Social media platforms present life as a networked space of possibility, where one chance encounter with a former colleague or contact might open new opportunities and life paths. This chapter shows how the desire for serendipity reworks neoliberal myths of entrepreneurship while further enriching those who control the mapping of social networks.

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Book Section

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Visual Cultures


9 November 2022Accepted
26 September 2023Published

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Date Deposited:

26 Jan 2023 12:46

Last Modified:

20 Feb 2024 14:04


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