Building for Joy in the Digital World

Robertson, Rachel Siow; George, Jennifer and Kuan Johnson, Matthew. 2023. 'Building for Joy in the Digital World'. In: 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023) and the Affiliated Conferences. San Francisco, United States 20-24 July 2023. [Conference or Workshop Item]

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Abstract or Description

User experience of digital platforms and technologies tends to be quite ‘thin’, characterized by low-quality engagements such as addictive tendencies or browsing on autopilot. In this paper, we take an interdisciplinary approach to identifying more cognitive and active dimensions of ‘thick’ user experience, introducing a new design and User Experience framework which is centred around the notion of joy. We consider existing frameworks which focus on dimensions such as delight, happiness, satisfaction, pleasure, adoption, and retention. We argue that many harmful kinds of engagement either do not impact negatively on these assessments, or even result in higher scores. We explain how we are working at developing measurements that operationalize different dimensions of joy, drawing from a series of case studies of different digital platforms and applications.

Item Type:

Conference or Workshop Item (Paper)

Identification Number (DOI):

Additional Information:

The authors’ work on this publication was made possible through the support of grants from the John Templeton Foundation.


Metrics, Digital Platforms, User Experience, Positive Affect, Joy, Survey, HaTS, HEART

Departments, Centres and Research Units:



21 March 2023Accepted
July 2023Published

Event Location:

San Francisco, United States

Date range:

20-24 July 2023

Item ID:


Date Deposited:

03 Aug 2023 11:44

Last Modified:

04 Aug 2023 01:17


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