Reverse Media Policy: Challenging Empires, Resisting Power

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Freedman, Des (D. J.). 2022. Reverse Media Policy: Challenging Empires, Resisting Power. In: Joan-Pedro Caranana; Eliana Herrera-Huerfano and Juana Ochoa Alamnza, eds. Communicative Justice in the Pluriverse: An International Dialogue. New York: Routledge, pp. 94-108. ISBN 9781032326894 [Book Section]

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Abstract or Description

This chapter explores activism for media policy reform as fundamental for the development of communicative justice in the context of the pluriverse. It looks into anti-colonial and anti-capitalist struggles that promote structural changes to build just communicative systems in which those who have been silenced or unheard can effectively transform the media and become protagonists. Drawing on Franz Fanon and Karl Marx, the chapter proposes a reverse policy transfer in which, instead of the usual shift of functional models from North to South and from West to East, ideas of participatory communication, social movement activism, and radical democracy inform the values and politics of those in the imperial centre. This involves a pluriversal media policy that is based on a commitment to secure social justice, the radical equality of all beings, and nonhierarchy. Above all, a pluriversal media policy should aim to combat the anti-democratic and unequal relations of power that are only intensifying with the emergence of big tech companies that are impervious to the timid attempts to regulate them. Within this framework, the chapter considers the communication justice activism of the UK-based Media Reform Coalition and relates it to cognitive, sociopolitical/cultural, and political economy justice.

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Book Section

Identification Number (DOI):

https://doi.org/10.4324/9781003316220