Avatars, Egregores and the Writing of the Self

O'Sullivan, Simon D.. 2023. Avatars, Egregores and the Writing of the Self. Journal of Writing in Creative Practice, 16(1), pp. 229-241. ISSN 1753-5190 [Article]

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Abstract or Description

My article is concerned with the investment in – and reality of – fictions. It looks at the magical idea of the egregore or of an entity, broadly understood, that is produced through collective investment and then speaks back to its authors as if it came from someplace else. At stake here is also an investigation into other kinds of agency – other ‘deep assignments’ – that are always already at work behind the fiction of the self. Important in this enquiry is an idea of writing – or re-writing – the self. Indeed, my claim is that various fields – from magickal practice to literary experimentation and from neuroscience to psychoanalysis and schizoanalysis – offer up important resources for this creative and pragmatic task.

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© [Simon O’Sullivan, 2023]. The definitive, peer reviewed and edited version of this article is published in [Journal of Writing in Creative Practice, 16, 1, 229-241, year, DOI: https://doi.org/10.1386/jwcp_00055_1].


fictioning; Félix Guattari; Gilles Deleuze; hyperstition; Jacques Lacan; magick; psychoanalysis; schizoanalysis

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Visual Cultures


23 October 2023Accepted
17 April 2024Published Online
October 2023Published

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Date Deposited:

15 Dec 2023 16:48

Last Modified:

27 Apr 2024 03:56

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Yes, this version has been peer-reviewed.



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