Kumar, Akshi. 2024. Submission of Written Evidence to the House of Lords Communications and Digital Committee Inquiry on The Future of News: Impartiality, Trust, and Technology. Technical Report. UK Parliament, London. [Report]

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Abstract or Description

I. Technology's Dual Impact on News: Technology and AI democratize information access and innovate news delivery, but also bring challenges like major platform dominance and misinformation, necessitating a balance for a diverse news environment.

II. Influence of Major Platforms: The large technology platforms are the key shapers of public opinion and news visibility, these platforms enhance information access yet can overshadow smaller outlets, significantly impacting news dynamics play a key role in shaping public opinion and determining the visibility of news content.

III. Generative AI's Role in Media Business: Generative AI’s integration into newsrooms facilitates automated content creation and enhances user-specific content delivery, reshaping journalism's traditional models. However, it also presents challenges like ensuring authenticity and managing AI-generated misinformation, necessitating a balance between technological innovation and ethical journalistic practices.

IV. Evolving Perceptions of Impartiality: A growing complexity in maintaining impartiality amidst societal polarization; news outlets must balance unbiased reporting with diverse audience expectations. Media and AI literacy is key to ensuring a well-informed public capable of critically engaging with news in the digital age.

V. Effectiveness of Regulatory Oversight: As the media environment becomes increasingly complex with the advent of digital platforms, the role of regulators like Ofcom is crucial but also challenged. This situation calls for a potential reassessment and adaptation of regulatory approaches to address the nuances of modern media consumption and distribution more effectively.

VI. Government's Intervention in Media: Government intervention in media can play a pivotal role in ensuring news impartiality and trust, dealing with challenges like the influence of major tech platforms, media plurality, and misinformation. While being vital for a balanced media environment, it is important to preserve journalistic independence and prevent excessive governmental influence, ensuring a healthy, diverse, and independent media landscape.

VII. Rumour Control and Influential Nodes: AI literacy and efficient rumour control are key to maintaining news integrity and building trust while addressing impartiality issues. This involves using AI-driven models for rumour management and techniques to identify influential individuals and nodes within social networks that can maximize news virality or trust. These strategies are fundamental in navigating the complexities of information dissemination and control in the digital media landscape.

Item Type:	Report (Technical Report)
Related URLs:	Organisation Organisation
Departments, Centres and Research Units:	Computing
Date:	15 February 2024
Item ID:	35211
Date Deposited:	07 Mar 2024 12:57
Last Modified:	07 Mar 2024 12:57
URI:	https://research.gold.ac.uk/id/eprint/35211

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