Hosany, A R S and Hamilton, R W. 2023. 'Responses to financial scarcity and consumer literacy'. In: 53rd Annual Conference of the Association for Consumer Research (ACR 2023). Seattle, United States 26 - 28 October 2023. [Conference or Workshop Item]

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Abstract or Description

This study investigates how consumer literacy influences responses to financial scarcity. Drawing on in-depth interviews with a purposive sample of 36 participants across four generational cohorts, findings reveal how consumer literacy differs across consumption experiences and generations. Our research extends theorisation of time-based responses to financial constraints.

Item Type:	Conference or Workshop Item (Paper)
Keywords:	financial scarcity, constraints, consumer literacy, consumption experiences, generations
Related URLs:	Publisher
Departments, Centres and Research Units:	Institute of Management Studies
Dates:	Date Event 2023 Published
Event Location:	Seattle, United States
Date range:	26 - 28 October 2023
Item ID:	35625
Date Deposited:	15 Mar 2024 11:41
Last Modified:	15 Mar 2024 11:41
URI:	https://research.gold.ac.uk/id/eprint/35625

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