Investigating environmentally sustainable consumption: A diary study of home-based consumption behaviors

Barone, Ada Maria; Grappi, Silvia and Romani, Simona. 2024. Investigating environmentally sustainable consumption: A diary study of home-based consumption behaviors. Business Strategy and the Environment, ISSN 0964-4733 [Article] (In Press)

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Abstract or Description

This study analyzes three environmentally sustainable household consumption behaviors (optimizing the use of domestic water, minimizing food waste, and mini- mizing plastic packaging usage) through the model of goal-directed behavior. The findings show that attitudes, subjective norms, perceived behavioral control, antici- pated emotions, and habits are all significant predictors of the desire to adopt sus- tainable consumption behaviors, which directly fosters the intention to adopt these behaviors. Intention–behavior links were unique for each behavior; minimizing plastic packaging usage was the most difficult behavior to implement. This study offers use- ful insights into people's sustainable consumption goals and their intentions to adopt responsible consumption behaviors. A generalizable model of environmentally sus- tainable household behaviors that considers the three behaviors simultaneously is presented. This study suggests that business and policy strategies that could success- fully promote sustainability in the household might proceed by, for example, empow- ering consumers or changing their habits.

Item Type:


Identification Number (DOI):


domestic water consumption, environmentally sustainable consumption behavior, food waste, model of goal-directed behavior, plastic packaging consumption

Departments, Centres and Research Units:

Institute of Management Studies


23 April 2024Accepted
22 May 2024Published Online

Item ID:


Date Deposited:

23 May 2024 14:51

Last Modified:

23 May 2024 14:51

Peer Reviewed:

Yes, this version has been peer-reviewed.


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