Race and Social Media research project - interim findings report

Woodger, David; Thompson, Naomi and Law, Natalie. 2024. Race and Social Media research project - interim findings report. Project Report. Meta. [Report] (Submitted)

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Abstract or Description

The purpose of this interim report is to outline the emerging findings from our analysis of the research data we have collated for the Race and Social Media project, funded by Meta. The purpose of the research was to explore young people’s experiences of racial content on social media. The research focused on young people aged 16-24, from black and other racially minoritised (BRM) backgrounds and living in the UK.

The main methods for project included a survey to gather quantitative data as well as focus groups and interviews with young people across the UK. The survey reached 857 young people with paid promotion on Instagram being the main method for disseminating this (we stopped collating responses when Instagram stopped approving the promotional posts due to an unstated breach of rules around advertising). After deleting responses from young people outside of the target age group or who identified as white, we had 809 responses in total for the analysis. We have engaged with another 95 young people thus far in focus groups and interviews in England, Scotland and Northern Ireland. We are still to conduct focus groups in Wales, with these scheduled for April 2023. Our previous arrangement with a youth organisation in Wales was cancelled due to train strikes.

This interim report, first, outlines some of the key quantitative data from the survey about young people’s experiences of racial content on social media and, second, identifies some of the key themes emerging from the qualitative data from the focus groups in London, Warwick, Belfast and Edinburgh as well as some of the individual interviews. At the time of writing, analysis of the wealth of rich data we have collated is ongoing, and a final report will be completed after the analysis is complete. The final report will also include a review of the relevant literature.

Item Type:

Report (Project Report)

Departments, Centres and Research Units:

Social, Therapeutic & Community Engagement (STaCS)


June 2024

Item ID:


Date Deposited:

14 Jun 2024 08:58

Last Modified:

14 Jun 2024 09:00



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