Ways of Reading as Religious Power in Print Globalization

Kirsch, Thomas. 2007. Ways of Reading as Religious Power in Print Globalization. American Ethnologist, 34(3), pp. 509-520. ISSN 15481425 [Article]

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Abstract or Description

In this article, I address issues of power with regard to religious print media distributed worldwide. I show that mission societies seek to ensure a homogenous interpretation of their publications by making them "obligatory passage points" for socioreligious advancement and standardizing literacy practices. Once successfully established, networks created through religious print media evolve as a twofold process in which the construction of power by media distributors and their audiences' seeking of empowerment form an integrated whole. In this trajectory, literacy practices bridge local and global realms by enabling extensive religious networking based on the shared use of print media.

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globalization, print media, mission societies, literacy practices, religious power, Zambia

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1 August 2007Published

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Date Deposited:

12 Mar 2009 15:41

Last Modified:

07 Dec 2012 12:50

Peer Reviewed:

Yes, this version has been peer-reviewed.



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