Ways of Reading as Religious Power in Print Globalization

Kirsch, Thomas. 2007. Ways of Reading as Religious Power in Print Globalization. American Ethnologist, 34(3), pp. 509-520. ISSN 15481425 [Article]

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Abstract or Description

In this article, I address issues of power with regard to religious print media distributed worldwide. I show that mission societies seek to ensure a homogenous interpretation of their publications by making them "obligatory passage points" for socioreligious advancement and standardizing literacy practices. Once successfully established, networks created through religious print media evolve as a twofold process in which the construction of power by media distributors and their audiences' seeking of empowerment form an integrated whole. In this trajectory, literacy practices bridge local and global realms by enabling extensive religious networking based on the shared use of print media.

Item Type:

Article

Identification Number (DOI):

https://doi.org/10.1525/ae.2007.34.3.509

Keywords:

globalization, print media, mission societies, literacy practices, religious power, Zambia

Departments, Centres and Research Units:

Anthropology

Dates:

DateEvent
1 August 2007Published

Item ID:

723

Date Deposited:

12 Mar 2009 15:41

Last Modified:

07 Dec 2012 12:50

Peer Reviewed:

Yes, this version has been peer-reviewed.

URI:

http://research.gold.ac.uk/id/eprint/723

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