Campana, Mario and Duffy, Katherine. 2021. RuPaul’s Drag Race: Between Cultural Branding and Consumer Culture. In: Cameron Crookston, ed. The Cultural Impact of RuPaul’s Drag Race: Why Are We All Gagging? Bristol: Intellect, pp. 108-130. ISBN 9781789382563 [Book Section]

Campana, Mario; Van den Bossche, Astrid and Miller, Bryoney. 2020. #dadtribe: Performing Sharenting Labour to Commercialise Involved Fatherhood. Journal of Macromarketing, 40(4), pp. 475-491. ISSN 0276-1467 [Article]

Campana, Mario; Duffy, Katherine and Micheli, Maria Rita. 2020. Queens of Drag: A Multidimensional Perspective on Core Stigma. Academy of Management Proceedings, ISSN 0065-0668 [Article]

Campana, Mario and Doern, Rachel. 2018. 'Motherhood, Entrepreneurship and Consumption: the Case of the Mumpreneurs (part of a symposium on Consumption and Work in the 21st Century)'. In: Consumer Culture Theory Conference. Odense, Denmark 2018. [Conference or Workshop Item]

Campana, Mario and Doern, Rachel. 2018. 'The entrepreneurialisation of motherhood: How mumpreneurs create more productive selves in the everyday'. In: European Marketing Academy Conference. Glasgow, United Kingdom June 2018. [Conference or Workshop Item]

Campana, Mario; Chatzidakis, Andreas and Laamanen, Mikko. 2017. Introduction to the Special Issue: A Macromarketing Perspective on Alternative Economies. Journal of Macromarketing, 37(2), pp. 125-130. ISSN 0276-1467 [Article]

Campana, Mario. 2017. Preface - What you don't know about GEN Z. In: Jaraad Mootee and Dominic Smith, eds. What you don't know about GENZ. IC/publishing, vii-x. ISBN 978-0-9948265-5-8 [Book Section]

Laamanen, Mikko; Wahlen, Stefan and Campana, Mario. 2015. Mobilising collaborative consumption lifestyles: a comparative frame analysis of time banking. International Journal of Consumer Studies, 39(5), pp. 459-467. ISSN 1470-6423 [Article]