Items Authored/Edited by Eigenraam, Anniek
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Article
Bernritter, Stefan F.; Loermans, Annemijn C.; Eigenraam, Anniek and Verlegh, Peeter W.J..
2022.
I am Not What I Like: Endorsing Brands on Social Media Negatively Affects Consumers’ Self-Evaluation.
Journal of Interactive Marketing, 57(1),
pp. 159-175.
ISSN 1094-9968
[Article]