Items Authored/Edited by Gutierrez-Navratil, Fernanda
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Behrens, Ronny; Zhang Foutz, Natasha; Franklin, Michael; Funk, Jannis; Gutierrez-Navratil, Fernanda; Hofmann, Julian and Leibfried, Ulrike.
2021.
Leveraging analytics to produce compelling and profitable film content.
Journal of Cultural Economics, 45(2),
pp. 171-211.
ISSN 0885-2545
[Article]