Items Authored/Edited by Hühn, Arief Ernst
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Number of items: 2.
Ketelaar, Paul E.; Bernritter, Stefan F.; van Woudenberg, Thabo J.; Rozendaal, Esther; Konig, Ruben P.; Hühn, Arief Ernst; Van Gisbergen, Marnix S. and Janssen, Loes.
2018.
“Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice.
Journal of Business Research, 91,
pp. 277-285.
ISSN 0148-2963
[Article]
Ketelaar, Paul E.; Bernritter, Stefan F.; van't Riet, Jonathan; Hühn, Arief Ernst; van Woudenberg, Thabo J.; Müller, Barbara C. N. and Janssen, Loes.
2017.
Disentangling location-based advertising: the effects of location congruency and medium type on consumers' ad attention and brand choice.
International Journal of Advertising, 36(2),
pp. 356-367.
ISSN 0265-0487
[Article]