Items Authored/Edited by Konig, Ruben P.

Up a level
Export as [feed] Atom [feed] RSS
Group by: Item Type | Date | No Grouping
Number of items: 1.

Ketelaar, Paul E.; Bernritter, Stefan F.; van Woudenberg, Thabo J.; Rozendaal, Esther; Konig, Ruben P.; Hühn, Arief Ernst; Van Gisbergen, Marnix S. and Janssen, Loes. 2018. “Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice. Journal of Business Research, 91, pp. 277-285. ISSN 0148-2963 [Article]

This list was generated on Tue Jul 16 03:15:50 2024 BST.