Items Authored/Edited by Müller, Barbara C.N.
Up a level |
Jump to: Article
Number of items: 1.
Article
Bernritter, Stefan F.; van Ooijen, Iris and Müller, Barbara C.N..
2017.
Self-persuasion as marketing technique: the role of consumers’ involvement.
European Journal of Marketing, 51(5/6),
pp. 1075-1090.
ISSN 0309-0566
[Article]