Items Authored/Edited by Müller, Barbara C. N.
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2017
Ketelaar, Paul E.; Bernritter, Stefan F.; van't Riet, Jonathan; Hühn, Arief Ernst; van Woudenberg, Thabo J.; Müller, Barbara C. N. and Janssen, Loes.
2017.
Disentangling location-based advertising: the effects of location congruency and medium type on consumers' ad attention and brand choice.
International Journal of Advertising, 36(2),
pp. 356-367.
ISSN 0265-0487
[Article]