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Items Authored/Edited by Malthouse, Edward C.

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Number of items: 2.

Article

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Maslowska, Ewa; Malthouse, Edward C. and Bernritter, Stefan F.. 2017. Too good to be true: the role of online reviews' features in probability to buy. International Journal of Advertising, 36(1), pp. 142-163. ISSN 0265-0487 [Article]

Book Section

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Maslowska, Ewa; Malthouse, Edward C. and Bernritter, Stefan F.. 2017. The Effect of Online Customer Reviews’ Characteristics on Sales. In: , ed. Advances in Advertising Research (Vol. VII). Wiesbaden: Springer Gabler, pp. 87-100. ISBN 978-3-658-15219-2 [Book Section]

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