Items Authored/Edited by Mignant, Nolwenn
![]() | Up a level |
Jump to: 2015
Number of items: 1.
2015
Franklin, Michael; Stoyanova Russell, D and Townley, B.
2015.
From Marketing to Performing the Market: The Emerging Role of Digital Data in the Independent Film Business.
In: Nolwenn Mignant; Cecilia Tirtaine and Joël Augros, eds.
Film Marketing Into the Twenty-First Century.
London: Palgrave on behalf of the British Film Institute, pp. 147-162.
ISBN 9781844578382
[Book Section]