Items Authored/Edited by Molner, Sven
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Number of items: 3.
2021
Sprong, Niels; Driessen, Paul; Hillebrand, Bas and Molner, Sven.
2021.
Market innovation: A literature review and new research directions.
Journal of Business Research, 123,
pp. 450-462.
ISSN 0148-2963
[Article]
2019
Molner, Sven; Prabhu, Jaideep C. and Yadav, Manjit S..
2019.
Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early-Stage Technologies.
Journal of Marketing, 83(2),
pp. 37-61.
ISSN 0022-2429
[Article]
2016
Lennerts, Silke; Eisend, Martin; Lieven, Theo; Molner, Sven; Brexendorf, Tim Oliver and Tomczak, Torsten.
2016.
The Power of Innovativeness in Manufacturer–Retailer Relationships.
Journal of Business-to-Business Marketing, 23(3),
pp. 235-251.
ISSN 1051-712X
[Article]