Items Authored/Edited by Prabhu, Jaideep C.
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Article
Molner, Sven; Prabhu, Jaideep C. and Yadav, Manjit S..
2019.
Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early-Stage Technologies.
Journal of Marketing, 83(2),
pp. 37-61.
ISSN 0022-2429
[Article]