Items Authored/Edited by Tomczak, Torsten
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Lennerts, Silke; Eisend, Martin; Lieven, Theo; Molner, Sven; Brexendorf, Tim Oliver and Tomczak, Torsten.
2016.
The Power of Innovativeness in Manufacturer–Retailer Relationships.
Journal of Business-to-Business Marketing, 23(3),
pp. 235-251.
ISSN 1051-712X
[Article]